K2P Announces Record-Setting Sales, Recruits Marketing Executive
Knowledge to Practice (K2P), a leading provider of personalized, competency-based lifelong learning for practicing physicians, hospitals and healthcare systems, today announces 42% bookings growth year-over-year in Q1 2018. With this achievement K2P is recognized as the go-to choice for ongoing physician education. As an outcome of this success, K2P names Matt Chan as Chief Marketing Officer.
K2P offers medical board review, core clinical curriculum refreshers and emerging medicine curriculum via a personalized platform that enables physicians to monitor their personal mastery of clinical knowledge and skills and learn wherever, whenever and however they choose. For healthcare organizations, K2P advances organizational-wide transformation by fostering a more engaged and confident workforce. Most importantly, hospital systems are enabled to build learning organizations and deliver continuity of care and effective communications across their system.
“We built a platform that makes lifelong learning fast and easy for physicians,” says Mary Ellen Beliveau, Founder and CEO of Knowledge to Practice. “Knowledge to Practice has been wildly successful in the past 15 months, growing our team to 37 and seeing more than 42% growth in bookings. With the recently successful product launch of CurrentMD Cardiology, it’s the right time to expand our go-to-market power with a seasoned marketing executive.”
Matt Chan joins K2P bringing 25 years of B2B and B2C marketing and product experience in high-growth SaaS and EdTech companies. Matt’s depth in marketing is born from his diverse experience in organizations like Corporate Executive Board (now Gartner), CARFAX, Rosetta Stone, Software AG, and GE. At K2P, Matt focuses his proven marketing talent on the company’s go-to-market strategy and demand generation across both the direct-to-physician (B2C) and enterprise (B2B) sales.
“Our company’s forward momentum is palpable. Now, with Matt and Patrick, we have the DNA and experience required to achieve aggressive grow and take the company to the next level,” adds Beliveau.
About Knowledge to Practice
Knowledge to Practice delivers practice-changing, healthcare education solutions that help transform patient care, enable continuity of care, and mitigate risks across hospitals and healthcare systems. Knowledge to Practice’s personalized curriculum results in an average of 56 percent improvement of knowledge retention and recall, compared to 3-5 percent of older continuing medical education (CME) models. Using best practices and adult learning techniques, Knowledge to Practice taps top recognized academicians and thought leaders to deliver practice-changing clinical content. Curricula are then personalized to each physician, enabling them to monitor their personal mastery and learn wherever, whenever and however they choose. To learn more about Knowledge to Practice please visit: www.KnowledgeToPractice.com.